Settles decided to investigate the difference between being a nerd and being a geek via a pointwise mutual association analysis (using archival data from Twitter). Specifically, he measured the association/closeness between various hashtag descriptors (see below) and the words nerd and geek. Settles provides a nice description of his data collection and analysis on his blog.
A good example of archival data use as well as PMA.
A good example of archival data use as well as PMA.
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