TL:DR: Sugary drinks might up your risk for oral cavity cancer (so says relative risk) but probably won't be the thing that kills you (so says absolute risk). In depth: I love teaching applied statistics, including showing my students how to identify and properly attention-grabbing examples of relative risk ( 1 , 2 ). HOWEVER, relative and absolute risk aren't lying. But they can scare people, so I think it is important to share both calmly. This example from JAMA Otolaryngology is a good example of how to responsibly share relative and absolute risk. It has a very calm, non-click bait article title: https://jamanetwork.com/journals/jamaotolaryngology/fullarticle/2831121 Cool. Also, thanks for using female research participants. Next, the results are described in a non-salacious manner, with the absolute risk in red and relative risk in blue. How could you use this in class? Sharing relative risk isn't in and of itself unethical. Using it to scare people is questi...