I am absolutely NOT above pandering to undergraduates. For example, I use beer-related examples to illustrate t-tests, correlation/regression, curvilinear relationships, and data mining/re-purposing.
Here is some more. This data was collected to estimate how much more participants would pay for their beer if their beer was created in an environmentally sustainable manner. The answer? $1.30/six pack more. And 59% of respondents said that they would pay more for sustainable beer.
NPR talked about it, as well as ways that breweries are going green. Here is a link to the original research.
How to use in class:
1) The original research is shared via an open source journal. So, an opportunity to talk about open source research journals.
2) They data was collected via mTurk, another ancillary topics to discuss with your budding research methodologists.
3) The authors of the original study shared their beer survey data! Analyze to your heart's content.
4) How can we use data? To figure out consumers. Applied stats, boom.
Here is some more. This data was collected to estimate how much more participants would pay for their beer if their beer was created in an environmentally sustainable manner. The answer? $1.30/six pack more. And 59% of respondents said that they would pay more for sustainable beer.
NPR talked about it, as well as ways that breweries are going green. Here is a link to the original research.
How to use in class:
1) The original research is shared via an open source journal. So, an opportunity to talk about open source research journals.
2) They data was collected via mTurk, another ancillary topics to discuss with your budding research methodologists.
3) The authors of the original study shared their beer survey data! Analyze to your heart's content.
4) How can we use data? To figure out consumers. Applied stats, boom.