Monday, March 24, 2014

Washington Post's "What your beer says about your politics"

Robinson & Feltus, 2014
There appears to be a connection between political affiliation, likelihood to vote, and preferred adult beverage. If you lean right and drink Cabernet Savignon, you are more likely to vote than one who enjoys "any malt liquor" and leans left. This Washington Post story summarizes data analysis performed by the National Media Research Planning and Placement. NMRPP got their data from market research firm Scarborough. There is also a video embedded in the Washington Post story that summarizes the main findings.

I think this is a good example of illustrating data as well as data mining pre-existing data sets for interesting trends. And beer.