Words can be powerful and value-laden. This can have an impact upon survey responses, as it did for this survey about attitudes towards gays serving in the military. This survey was taken in 2010, and gays can now openly serve in the military, but I still think this example is still a powerful way of teaching the weight of words when creating surveys. property of cbs.com I tend to use this as an extra credit, asking my students to respond to two questions: