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The Economist's "What's the most common form of contraception?"

This video provides an example of mode when it reveals survey data about the most common for of birth control used by married women or women who live with their partners. Before revealing the answer, they have strangers sitting in a produce department of a grocery store discussing their best guess for the answer? Huh? Well, at least you get to listen to strangers awkwardly talking about pulling out in front of a bunch of vegetables.


I think that traditionally aged college students are a little surprised by the modal response: Sterilization. This opens up the opportunity to talk about the sampling: They could only survey women who are electing to use birth control (so, not trying to get pregnant) AND in a long term relationship, so a more permanent form of family planning is probably more attractive.

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