This is a fine example of using misleading statistics to try and make an argument. USA Today tweeted out this graphic , related to some data that was collected by some firm. There appear to be a number of method issues with this data, so a number of ways to use this in your class: 1) False Dichotomy: Survey response options should be mutually exclusive. I think there are two types of muddled dichotomies with this data: a) What is "essential"? When my kids were younger, I had an online subscription for diapers. Those were absolutely essential and I received a discount on my order since it was a subscription. However, according to this survey dichotomy, are they an indulgence since they were a subscription that originated online. b) Many purchases fall into multiple categories. Did the survey creators "double-dip" as to pad each mean and push the data towards it's $18K conclusion? Were participants clear that "drinks out with frien...