Hey! I'm giving a keynote at the February annual teaching pre-conference at the Society for Personality and Social Psychology conference. It's all about social psychology stats example. Like this one! This one demonstrates social comparison theory without ever saying social comparison theory. YouGov published data ( here is the full data source ) that asked participants to rate their own, close-other, and far-others on several factors related to modern life (see below). In doing so, they unknowingly trigger social comparison theory, and in particular, downward social comparison. TL;DR: We know ourselves and how well we are doing compared to other people. And people are motivated to feel good about themselves. https://today.yougov.com/society/articles/48400-americans-compare-own-outlook-with-country-poll These findings smack of downward social comparison, right? Instead of having a specific target we are comparing ourself to, like a co-worker or a neighbor,...