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How to unsuccessfully defend your brand using crap data: A primer

As I write this blog post, Francis Haugen testifies on Capitol Hill and sheds light on some of Facebook's shady practices. TL;DR- Facebook realizes that its practices are support terrorism.  This led to a public relations blitz from Facebook, including Monika Bickert, who appeared on CNN . Of particular relevance is repeated reference made to an Instagram survey of 40 teens ( here is the documentation I was able to find ). I saw this tweet from Asha Rangappa Reaction about one of those interviews: https://twitter.com/AshaRangappa_/status/1445487820580081674 LOL I had to listen to this twice to make sure I didn’t mishear: This @Facebook exec repeatedly refers to a “survey” of FORTY teen Insta users— as in 4-0 — to support her assertion that the “majority” of teens have a great experience on the platform. For real. Listen to it https://t.co/Ye7ocWcnzG — Asha Rangappa (@AshaRangappa_) October 5, 2021 This example packs a lot of punch. It is a good one for the youths because it is ...

Teaching the "new statistics": A call for materials (and sharing said materials!)

This blog is usually dedicated to sharing ideas for teaching statistics. And I will share some ideas for teaching. But I'm also asking you to share YOUR ideas for teaching statistics. Specifically, your ideas for teaching the new statistics: effect size, confidence intervals, etc. The following email recently came across the Society for the Teaching of Psychology listserv from Robert Calin-Jageman (rcalinjageman@dom.edu). "Is anyone out there incorporating the "New Statistics" (estimation, confidence intervals, meta-analysis) into their stats/methods sequence? I'm working with Geoff Cumming on putting together an APS 2017 symposium proposal on teaching the New Statistics.  We'd love to hear back from anyone who has already started or is about to.  Specifically, we'd love to:         * Collect resources you'd be willing to share (syllabi, assignments, etc.)         * Collect narratives of your experi...

Davies' "Ted Cruz using firm that harvested data on millions of unwitting Facebook users"

So, this is a story of data mining and Mechanical Turk and data privacy and political campaigns. Lots of good stuff for class discussion about data privacy, applied use of data, etc..  It won't exactly teach your students how to ANOVA, but it is a good and timely discussion piece. Short version of the story: Ted Cruz's campaign hired a consulting firm (Strategic Communications Laboratories, SCL) to gather information about potential voters. They did so by using Amazon's Mechanical Turk to recruit participants. Participants were asked to complete a survey that would give SCL access to your Facebook account. SCL would then download all visible user information from you. And then they would download the same information FROM ALL OF YOUR FRIENDS who did not consent to be involved in the study. Some mTurk users claim this was a violation of Amazon's Terms of Service. This data was then used to create psychological profiles for campaigning purposes. Discussion pieces: ...

Free, statsy resources available from the Society for the Teaching of Psychology

If you haven't already, please consider joining Teaching of Psychology  (Division 2 of APA). Your membership fees help fund plenty of great initiatives, including: Teaching Statistics and Research Methods: Tips from TOP by Jackson & Grigs This free e-book is a compilation of scholarship of teaching publications. Office of Teaching Resources in Psychology's (OTRP) Teaching Resources This page is divided by topical area in psychology (including Statistics) and includes instructional resources for every topic. Most of the material was created as part of OTRP's Instructional Resource Reward. Among the useful resources are a free booklet containing statistics exercises in both SPSS and R as well as an intense primer on factorial research design . UPDATE (2/24/16): This new resource provides a number of hands-on activities to demonstrate/generate data for all of the concepts typically taught in intro statistics.   Project Syllabus  Project Syllabus is a colle...

One article (Kramer, Guillory, & Hancock, 2014), three stats/research methodology lessons

The original idea for using this article this way comes from Dr. Susan Nolan 's presentation at NITOP 2015, entitled " Thinking Like a Scientist: Critical Thinking in Introductory Psychology."  I think that Dr. Nolan's idea is worth sharing, and I'll reflect a bit on how I've used this resource in the classroom. (For more good ideas from Dr. Nolan, check out her books, Psychology , Statistics for the Behavioral Sciences , and The Horse that Won't Go Away (about critical thinking)). Last summer, the National Academy of Sciences Proceedings published an article entitled "Experimental evidence of massive-scale emotional contagion through social networks ." The gist: Facebook manipulated participants' Newsfeeds to increase the number of positive or negative status updates that each participant viewed. The researchers subsequently measured the number of positive and negative words that the participants used in their own status updates. They fou...

Facebook Data Science's "What are we most thankful for?"

Recently, a Facebook craze asked users to list three things you are thankful for for five days. Data scientis ts Winter Mason, Funda Kivran-Swaine,  Moira Burke, and Lada Adamic  at Fa cebook have analyzed this dat a to better understand the patterns of gratitude publically shared by Facebook users. The data analysts broke down data by most frequently listed gratitude topic: Most frequently "liked" gratitude posts: (lots of support for our friends in recovery, which is nice to see). Gender differences in gratitude...here is data for women. The wine gratitude finding for women was not present in the data for men. Ha. Idiosyncratic data by state. I would say that Pennsylvania's fondness for country music rings true for me. How to use in class: This example provides several interesting, easy to read graphs, and the graphs show how researchers can break down a single data set in a variety of interesting ways (by gender, by age, by state). Add...

Five Lab's Big Five Personality Predictor

Five.com created an app to predict you score on the Big Five by analyzing your FB status updates. five.com's prediction via status update It might be fun to have students use this app to measure their Big Five and then compare those findings to the  youarewhatyoulike.com app ( which I previously discussed on this blog ), which predicts your scores on the Big Five based on what you "Like" on FB. youarewhatyoulike.com's prediction via "Likes" As you can see, my "Likes" indicate that I am calm and relaxed but I am a neurotic status updater (crap...I'm that guy!). By contrasting the two, you could discuss reliability, validity, how such results are affected by social desirability, etc. Furthermore, you could also have your students take the original scale and see how it stacks up to the two FB measures. Note: If you ask your students to do this, they will have to give these apps access to a bunch of their personal informat...

Priceonomic's Hipster Music Index

This tongue-in-cheek  regression analysis found a way to predict the "Hipster Music Index" of a given artist by plotting # of Facebook shares of said artist's Pitchfork magazine review on they y-axis and Pitchfork magazine review score on the x-axis. If an artist falls above the linear regression line, they aren't "hipster". If they fall below the line, they are. For example, Kanye West is a Pitchfork darling but also widely shared on FB, and, thus demonstrating too much popular appeal to be a hipster darling (as opposed to Sun Kill Moon (?), who is beloved by both Pitchfork but not overly shared on FB). As instructors, we typically talk about the regression line as an equation for prediction, but Priconomics uses the line in a slightly different way in order to make predictions. Also, if you go to the source article, there are tables displaying the difference between the predicted Y-value (FB Likes) for a given artist versus the actual Y-value, which coul...

A.V. Club's "Shirley Manson takes BuzzFeed's "Which Alt-Rock Grrrl Are You?" quiz, discovers she's not herself"

Lately, there have been a lot of quizzes popping up on my Facebook feed ("What breed of dog are you?", "What character from Harry Potter are you?"). As a psychologist who tinkers in statistics, I have pondered the psychometric properties of such quizzes and concluded that these quizzes where probably not properly vetted in peer-reviewed journals. Now I have a tiny bit of evidence to support that conclusion. What better way to ensure that a scale is valid than by using the standard of concurrent validity (popular in I/O psychology)? This actually happened when renowned Shirley Manson Subject Matter Expert, Shirley Manson, lead singer of the band Garbage, took the "Which Alt-rock Grrrl are you?" quiz and she didn't score as herself (as she posted on Facebook and reported by A.V. Club ). From Facebook, via A.V. Club An excellent example of an invalid test (or concurrent validity for you I/O types).

University of Cambridge's Facebook Research

University of Cambridge's Psychometric Center has used statistics to make make personality predictions based upon an individual's Facebook "likes" . For instance, your likes can be used to create your Big Five personality trait profile. Your students can have their data FB "likes" analyzed at YouAreWhatYouLike.com  as to determine their Big Five traits. After your students complete the FB version of the scale, you could have your students complete a more traditional paper and pencil version of the inventory and discuss differences/similarities/concurrent validity between the two measures. Below, I've included a screen grab of my FB-derived Big Five rating from YouAreWhatYouLike.com. Note: Yes, that is how I score on more traditional versions of the same scale. Generated at YouAreWhatYouLike.com In addition to Big Five prediction, the researchers also used the "like" data to make predictions of other qualities, like sexual orientatio...

Shameless self-promotion

Here is a publication  from Teaching of Psychology in which I outline not one, not two, not three, but FOUR free/cheap internet based activities to be used in statistics/research methods classes. (If you have access to ToP publications, you can also get it here .)