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Showing posts with the label Huffington Post

Marketing towards children: Ethics and research

Slate's The Littlest Tasters More research methods than statistics, this article describes the difficulty in determining taste preferences in wee humans who don't speak well if at all. slate.com The goods for teaching: They mention the FACE scale. The research methods described go beyond marketing research and this could be useful in a Developmental class to describe approaches used in data collection for children (like asking parents to rate their children's reactions to foods). I've used this as a discussion board prompt when discussing research ethics, both for simply conducting research with children as well as the ethics of marketing (not so healthy foods) towards children. Aside: They also describe why kids like Lunchables, which has always been a mystery to me. Apparently, kids are picky about texture and flavor but they haven't developed a preference for certain foods to be hot or cold. The Huffington Post's " You'll Never Look at ...

The United Nation's "2013 World Happiness Report"

I am teaching positive psychology for the first time this semester. One way to quickly teach students that this isn't just Happy Psych. 101 is to show them convincing data collected by an international organization (here, the United Nations) that demonstrates the link between positive psychology and the well-being of nations. This data isn't just for a positive psychology class: You could also use it more broadly to demonstrate how research methods have to be adjusted when data is collected internationally (see item 4) and as examples of different kinds of data analysis (as described under item 1). 1) Report on international happiness data from the United Nations . If you look through the data collected, there is a survival analysis related to longevity and affect on page 66. A graphic on page 21 describes factors that account for global variance in happiness levels across countries. There is also a lot of data about mental health care spending in different nations. 2 ...