In my Honors Statistics course, we have discussion days over the course of a semester. One of the discussion topics involves instances when the media has skewered research results (for another example, see this story about  fitness trackers ,) Jezebel writer Caroline Weinberg   describes a  modest study  that found that people who have at least one previous tattoo experience a boost in their immunity when they get subsequent tattoos, as demonstrated via saliva samples of Immunoglobulin A. This is attributed to the fact that compared to tattoo newbies, tattoo veterans don't experience a cortisol reaction following the tattoo. Small sample size but a pretty big effect. So, as expected, the media exaggerated these effects...but mostly because the researcher's university's marketing department did so first. Various new outlets stated things like  "Sorry, Mom: Getting lots of tattoos could have surprising health benefits"  and  "Getting multip...