Pew recently revisited the question of how survey modality can influence survey responses.  In particular, this survey used both web and telephone based surveys to ask participants about their attitudes towards politicians, perceptions of discrimination, and their satisfaction with life. As summarized in the article, the big differences are: "1)  People expressed more negative views of politicians in Web surveys than in phone surveys."  "2)  People who took phone surveys were more likely than those who took Web surveys to say that certain groups of people – such as gays and lesbians, Hispanics, and blacks – faced “a lot” of discrimination ."  "3)  People were more likely to say they are happy with their family and social life when asked by a person over the phone than when answering questions on the Web ."     The social psychologist in me likes this as an example of the Social Desirability Bias. When spea...

A study performed by The Public Religion Research Institute  used either a) a telephone survey or b) an anonymous web survey to question people about their religious beliefs and religious service habits. The researchers found that the telephone participants reported higher rates of religious behaviors and greater theistic beliefs. The figure below,  from a New York Times summary of the study , visualizes the main findings. The NYT summary also provides figures illustrating the data broken down by religious denomination. Property of the New York Times Participants also vary in their reported religious beliefs based on how they are surveyed (below, the secular are more likely to report that they don't believe in God when completing an anonymous online survey). Property of Public Religion Research Institute  This report could be used in class to discuss psychometrics, sampling, motivation to lie on surveys, social desirability, etc. Additionally, the sour...