http://io9.com/i-fooled-millions-into-thinking-chocolate-helps-weight-1707251800 This story demonstrates how easy it is to do crap science, get it published in a pay-to-play journal, and market your research (to a global audience). Within this story, there are some good examples of Type I error, p -hacking, sensationalist science reporting, and, frankly, our obsession with weight and fitness and easy fixes—also, chocolate. Here is the original story, as told to io9.com by the perpetrator of this very conscientious fraud, John Bohannon . Bohannon ran this con to expose just how open to corruption and manipulation the whole research publication process can be ( BioMed Central scandal , for another example), especially when it just the kind of research that is bound to get a lot of media attention ( LaCour scandal , for another example). Bohannon set out to "demonstrate" that dark chocolate can contribute to weight loss. He ran an actual study ( n = 26). He went on a ...