Taylor, writing for Mashable , describes what happens when carefully conducted public health research (published in the  Journal of the American Medical Association ) becomes attention grabbing and poorly represented click bait. Data published in JAMA (Case, Burwick, Volpp, & Patel, 2015) tested the step-counting reliability of various wearable fitness tracking devices and smart phone apps (see the data below). In addition to checking the reliability of various devices, the article makes an argument that, from a public health perspective, lots of people have smart phones but not nearly as many people have fitness trackers. So, a way to encourage wellness may be to encourage people to use the the fitness capacities within their smart phone (easier and cheaper than buying a fitness tracker). The authors never argue that fitness trackers are bad, just that 1) some are more reliable than others and 2) the easiest way to get people to engage in more mindful walking...