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Showing posts with the label psychology

Marketing towards children: Ethics and research

Slate's The Littlest Tasters More research methods than statistics, this article describes the difficulty in determining taste preferences in wee humans who don't speak well if at all. slate.com The goods for teaching: They mention the FACE scale. The research methods described go beyond marketing research and this could be useful in a Developmental class to describe approaches used in data collection for children (like asking parents to rate their children's reactions to foods). I've used this as a discussion board prompt when discussing research ethics, both for simply conducting research with children as well as the ethics of marketing (not so healthy foods) towards children. Aside: They also describe why kids like Lunchables, which has always been a mystery to me. Apparently, kids are picky about texture and flavor but they haven't developed a preference for certain foods to be hot or cold. The Huffington Post's " You'll Never Look at ...

Shameless self-promotion 2

Here is a link to a recent co-authored publication that used Second Life to teach students about virtual data collection as well as the broader trend in psychology to study how virtual environments influence interpersonal interactions. Specifically, students replicated evolutionary psychology findings using Second Life avatars. We also discuss best practices for using Second Life in the class room as well as our partial replication of previously established evolutionary psychology findings (Clark & Hatfield, 1989, Buss, Larson, Weston, & Semmelroth, 1992).

io9's "Rich, educated westerners could be skewing social science studies"

This isn't the first time this issue has been broached. However, this time, it has an awesome graphic to summarize the issue. The io9 article also has links to various citations regarding the issue. Here is an accessible, short reading on the same topic writting by Sharon Begley.

Geert Hofstede's website

Hofstede is a psychology rockstar who studies multiculturalism (specifically, how his cultural dimensions vary from country to country and how this can impact organizations). This page generates bar graphs that illustrate how the two countries you specify vary on his dimensions. Below is a screen grab of the U.S. compared to Brazil along his dimensions. Note: If this all sounds vaguely familiar, it may be because you read Malcolm Gladwell's Outliers and he discusses Power Distance in the context of the Korean Air safety issues. How could you use this in the classroom? 1) This could be a quick example of the importance of multicultural research (as the Western view of the world/attitudes are not the default setting for humans).  2) A quick way of demonstrating bar graphs. 3) A good example of applied social psychology.  From geert-hofstede.com

Andy Field's Statistics Hell

Andy Field is a psychologist, statistician, and author. He created a funny, Dante's Inferno-themed  web site that contains everything you ever wanted to know about statistics. I know, I know, you're thinking, "Not another Dante's Inferno themed statistics web site!". But give this one a try. Property of Andy Field. I certainly can't take credit for this. Some highlights: 1) The aesthetic is priceless. For example, his intermediate statistics page begins with the introduction, "You will experience the bowel-evacuating effect of multiple regression, the bone-splintering power of ANOVA and the nose-hair pulling torment of factor analysis. Can you cope: I think not, mortal filth. Be warned, your brain will be placed in a jar of cerebral fluid and I will toy with it at my leisure." 2) It is all free. Including worksheets, data, etc. How amazing and generous. And, if you are feeling generous and feel the need to compensate him for the website, ...

Hunks of Statistics: Sharon Begley

I decided that I shouldn't limit my Hunks of Statistics list to man-hunks. There are some lady-hunks as well. Like Sharon Begley. Sharon Begley, from thedailybeast.com