I have written about the NFL's response to concussion data as a case study of how to obfuscate data. This has been covered in many places, including in The Atlantic and on PBS . In my experience, concussions are a prime source of conversation for traditionally college-aged students. Many of them were high school athletes. Fewer are college athletes. Most college students have personally experienced a concussion or loves someone who has. Now, the University of Pittsburgh is opening the National Sports Brain Bank . This is for athletes, not just football players. Two former Steelers have promised their brains, as have two scientists who played contact sports.  Here is a press release from the University of Pittsburgh . Here is a news report  featuring the two Steelers who have promised to donate their brains. However, as described by Aschwander, we still don't know how many football players have CTE (please read this piece, it is such good stats literacy from Aschwander...

I think this very important cookie research is appropriate for the Christmas cookie baking season. I also believe that it provides a good example of the scientific method. Arias started out with a baseline cookie recipe (baseline Nestle Toll House Cookie Recipe, which also served as her control group) and modified the recipe in a number of different ways (IVs) in order to study several dependent variables (texture, color, density, etc.). The picture below illustrates the various outcomes per different recipe modifications. For science! http://www.handletheheat.com/the-ultimate-guide-to-chocolate-chip-cookies Also, being true scientist, her original study lead to several follow up studies investigating the effect of different kinds of pans and flours  upon cookie outcomes. http://www.handletheheat.com/the-ultimate-guide-to-chocolate-chip-cookies-part-2 I used this example to introduce hypothesis testing to my students. I had them identify the null and alternative ...