I like the following examples because they are accessible, potentially life-saving, and demonstrate statistics that disprove convention (and saves lives!), and provide a good argument for program evaluation. For decades, prevailing wisdom stated that we should put babies to sleep on their stomachs so that they wouldn't choke on their own spit-up in their sleep. Then, lo-and-behold, data suggested that putting babies to sleep on their back reduced deaths due to Sudden Infant Death Syndrome (SIDS). BY HALF. Data disproved convention AND improved public health dramatically and cheaply as the American Academy of Pediatrics rolled out the Back To Sleep campaign to inform parents about this research and best practices for bedtime. Now, the law of unintended consequences: Wee little babies are developing flat heads! My own son did (he is the cutie in the helmet), and required a helmet and physical therapy to correct the condition. More on the flat head (technical name: plagioenc...