University of Cambridge's Psychometric Center has used statistics to make make personality predictions based upon an individual's Facebook "likes" . For instance, your likes can be used to create your Big Five personality trait profile. Your students can have their data FB "likes" analyzed at YouAreWhatYouLike.com as to determine their Big Five traits. After your students complete the FB version of the scale, you could have your students complete a more traditional paper and pencil version of the inventory and discuss differences/similarities/concurrent validity between the two measures. Below, I've included a screen grab of my FB-derived Big Five rating from YouAreWhatYouLike.com. Note: Yes, that is how I score on more traditional versions of the same scale. Generated at YouAreWhatYouLike.com In addition to Big Five prediction, the researchers also used the "like" data to make predictions of other qualities, like sexual orientatio...