Monday, August 19, 2013

Geert Hofstede's website

Hofstede is a psychology rockstar who studies multiculturalism (specifically, how his cultural dimensions vary from country to country and how this can impact organizations). This page generates bar graphs that illustrate how the two countries you specify vary on his dimensions. Below is a screen grab of the U.S. compared to Brazil along his dimensions. Note: If this all sounds vaguely familiar, it may be because you read Malcolm Gladwell's Outliers and he discusses Power Distance in the context of the Korean Air safety issues.

How could you use this in the classroom?
1) This could be a quick example of the importance of multicultural research (as the Western view of the world/attitudes are not the default setting for humans). 
2) A quick way of demonstrating bar graphs.
3) A good example of applied social psychology.