Wednesday, May 8, 2013

io9.com's "Packages sealed with "Atheist" tape go missing 10x more often than controls"

I originally cam across this story via io9.com. More information from the source is available here.

Essential, these high-end German shoes are made by a company of devoted atheists. They even have their mailing materials branded with "athiest". And they had a problem with their packages being lost in by the USPS. They ran a wee experiement in which they sent out packages that were labled with the Atheist tape vs. not, and found that the Atheist packages went missing at a statistically higher rate than the non-denominational packages.

Property of atheistberlin.com

I think this could be used in the classroom because it is a pretty straight-forward research design, you can challenge your students to question the research design, simply challenge your students to read through the discussion of this article at the atheistberlin website, introduce your students to Milgram's "lost letter" technique and other novel research methods.

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