The NPR story is a round about way of explaining how we operationalize variables, especially in psychology. And the survey itself provides examples of forced choice research questions and dichotomous responses that could have been Likert-type scales.
The NPR Story:
The Children's Television Workshop, the folks behind Sesame Street, have employees in charge of research and evaluation (a chance to plug off-the-beat-path stats jobs to your students). And they did a survey to figure out what it means to be kind when you are a kid. They surveyed parents and teachers to do so.
The main findings are summarized here. Parents and teachers are worried that the world isn't kind and doesn't emphasize kind. But both groups think that kindness is more important than academic achievement.
But the groups differ in how they operationalize the multi-faceted construct of kindness. Parents emphasize manners as an important component of kindness while teachers emphasize empathy over manners.
Also, teachers think the kids are alright. They are more likely to indicate that all or most of their students are kind than parents are to indicate that their own child is kind.
The actual survey and survey results from The Children's Television Workshop.
1) They feature your favorite Sesame Street friends.
2) They illustrate data, forced choice questions, margin of error, etc.
Here is a link to the original survey. You can take the survey if you are a parent or teacher. Anyone can view the original results as well.
The website also includes survey methodology, including margin of error and confidence intervals.
How to use in class:
-The NPR story describes how people may differ in a definition of kindness.
-The Sesame Street survey website includes a methods section.
-The survey includes forced choice questions. You could discuss how and why you may want to frame one of these questions with a Likert-type scale.