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I tend to use this as an extra credit, asking my students to respond to two questions:
1) Why do you think wording makes such a difference in survey responding?
2) If you were campaigning for gay rights, would you use the term "homosexuals" or "gay men and lesbians" in your advertising? What if you were campaigning to deny "homosexuals" or "gay men and lesbians" the right to adopt children, which wording would you chose? Why?
For more information, you can see the original news release for the polling data here.