I am a fan of explaining the heart of a statistical analysis conceptually with words and examples, not with math. Information Is Beautiful has a gorgeous new interactive, Diversity in Tech , that uses data visualization to present gender and ethnic representation among employees at various big-name internet firms. I think this example explains why we might use Chi-Square Goodness of Fit. I think it could also be used in an I-O class. So, what this interactive gives you is a list of the main, big online firms. And then the proportions of different sort of people who fall into each category. See below: When I look at that US Population baseline information, I see a bunch of expected data. And then when I see the data for different firms, I see Observed data. So, I see a bunch of conceptual examples for chi-square Goodness of Fit. For example, look at gender. 51% of the population is female. That is you Expected data. Compare that to data for Indiegogo. They have 50% female e...